run Health and Wellbeing Hubs across Cornwall, supporting individuals manage their health, reduce isolation, and enhance social connections. Rural and geographically isolated communities face distinct barriers to health services including digital exclusion. Farming communities, even more so, can experience heightened social isolation, unconventional working hours, and limited digital literacy, making them less likely to engage with conventional wellbeing and support services.
To address this, Imagine If launched a Farming Health Hub – meeting farmers at markets and agricultural shows, they used tablet surveys to start conversations and begin to build trust and promote their services.
By rethinking their outreach strategies to engage with a traditionally hard-to-reach demographic, they met farmers on their own terms, promoted digital literacy and connected them to health and wellbeing resources, including access to community nurses and digital skill-building workshops.